The same numbers we use to run the network.

Every publisher on Skrypte sees ad views, clicks, CTR, CPM, RPM and revenue for their own sites, pulled from the same impression and click events that determine what gets billed. There is no separate marketing dashboard with friendlier numbers sitting on top of a different pipeline.

The dashboard aggregates by day, over four fixed windows: 7 days, 30 days, 90 days, or all time. That's enough to see how a site is trending without building your own reporting around it.

One dashboard for every site you run.

Switch between properties without switching accounts. Ad views, CTR and viewability roll up per site, aggregated by day.

Last 30 daysDaily data

1.9M

Ad views

0.94%

CTR

91.6%

Viewability

Six numbers, not a black box.

Ad views, clicks, CTR, CPM, RPM and revenue are shown for every site, at the site level and rolled up across your account. These are the same figures used to calculate what you're paid.

See the publisher dashboard

Daily data, four windows to view it in.

Every metric is aggregated by day and can be viewed over the last 7, 30 or 90 days, or across all time since a site joined the network. It's built for tracking trends, not for watching a live feed.

Compare time ranges

Viewability, calculated from real signals.

Every ad view is checked against whether it was actually visible on screen and for how long, and traffic identified as likely automated is filtered out before it's counted. What shows up in your dashboard as an "ad view" has already passed that check.

How viewability works

Why the number you see is the number that gets billed.

"Ad views" on Skrypte aren't a raw count of every ad tag that fired. Each impression is checked, at the moment it happens, against whether it was actually visible on the visitor's screen. That check looks at whether the ad element entered the viewport at all, and how long it stayed there before the visitor scrolled past or left the page. Impressions that never became visible, or that were on screen too briefly to plausibly have been seen, aren't counted as ad views.

Traffic quality is checked at the same time. Each impression carries a score used to flag activity that looks automated rather than human: patterns that don't match how a person actually browses a page. Impressions flagged this way are filtered out before they ever reach your dashboard or your revenue totals, so the traffic you're paid for is traffic the system believes was a real visitor looking at a real page.

This isn't a separate fraud report bolted onto the side of analytics. It happens before an event is ever aggregated into what you see. The viewability rate shown in your dashboard, the ad views total, and the revenue figure next to it are all downstream of the same filtered, per-impression data. There's no second, cleaner pipeline used only for the numbers publishers see, and no separate one used for billing. It's the same events, checked the same way, every time.

  • Visibility. Whether the ad actually entered the visitor's viewport, not just whether it was requested.
  • Time in view. How long the ad stayed visible before the visitor scrolled away or navigated off the page.
  • Traffic quality. A score that flags likely automated activity so it can be filtered out before it's counted or billed.

See your own numbers.

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