What's actually in the publisher dashboard.

When a publisher logs into Skrypte, they see six numbers: ad views, clicks, CTR, CPM, RPM and revenue. That's it. No 40-tab reporting suite, no metrics catalog to dig through before you find the one you actually need. This is a deliberate choice, and it's worth explaining why we stopped at six.

The six numbers, and what each one means

Ad viewsis not a raw count of every ad tag that fired on your page. It's the count of impressions that were confirmed visible on screen and passed our traffic-quality check. It's also the same number the rest of the dashboard, and your payout, are built from.

Clicks and CTR follow directly from that: click-through rate is clicks divided by ad views, so it reflects engagement against traffic we actually count, not against every ad request your page made.

CPM and RPMseparate what advertisers are paying per thousand impressions from what you're actually earning per thousand pageviews once fill and format mix are factored in. Seeing both side by side tells you whether a drop in earnings is a demand problem or a delivery problem.

Revenueis the total for the period you're looking at, at the site level or rolled up across your whole account.

Per site, and across your account

If you run more than one property, the dashboard lets you switch between them without switching accounts. Each site gets its own six numbers, and the same figures roll up into an account-level view so you can see the whole picture without adding them up yourself.

Why not more metrics

It would be easy to add a metrics catalog: breakdowns by format, by geography, by device, by hour. We haven't, because every one of those breakdowns is a number you have to interpret correctly to act on, and most publishers don't need them to answer the question they actually have, which is: is this site earning what it should, and is that changing. Six numbers, checked daily, answer that. If we add more, it will be because publishers ask for something specific enough to be worth the extra surface, not because a bigger dashboard looks more impressive.