Every ad request that reaches Skrypte is checked before anything else happens: is it a real browser, is it a real visitor, is it coming from the domain it claims to be. Requests that fail those checks are blocked before an ad is ever served. This is where we started, because targeting is only as good as the traffic underneath it.
Alongside that filtering, we already capture page context (the URL, page title, language, referrer), on-page engagement (scroll depth, time on page, clicks) and coarse geographic data for every visit. None of it decides which ad gets served today. That's the next layer we're building on top of a traffic pipeline we can already trust.
What's captured per visit
Traffic quality
Bot and fraud filtering
Page context
URL, title, referrer, language
Engagement
Scroll depth, time on page, clicks
Geography
Country, region, city
Traffic quality already shapes delivery. The rest feeds the matching we're building on top of it.
Page context, on-page engagement and geography are captured on every visit, the same signals a relevant match needs. That data lands in the same pipeline that already filters fraud and confirms viewability before anything is billed.
We're building audience matching on top of verified traffic and real signals, not assumptions. There's no cross-domain tracking cookie or identity graph anywhere in the pipeline. It's built from what the page and the visit actually show, nothing bought or borrowed from a third party.
Every ad request is checked for headless-browser signals, rate-limited per IP, and matched against the site it claims to come from before anything is served. Requests that fail are blocked, not billed.
How bot filtering works →URL, referrer, language and page metadata are recorded per visit, alongside scroll depth, time on page and clicks. This is the data a relevant match is built on.
What's captured on every visit →Verified traffic and real signals come first, so the matching we build on top of them holds up. That's the same discipline behind every part of Skrypte.
Start with Skrypte →